Social Marketing Campaigns – Northwest Portland Area Indian Health Board

Generation Indigenous Social Marketing Trainings

Safe Spaces and Get Yourself Tested

To develop health promotion messages and campaigns that resonate with AI/AN communities, our team uses social marketing, an evidence-based planning process that improves the impact of health promotion messages. The model uses formative research to identify priority populations, segment the community into distinct audiences, pretest messages, materials and strategies with the audience, and then monitors the campaign to assess its effectiveness.

We’ve used this community-driven process to design social marketing campaigns addressing health topics important to AI/AN communities, including:

Drug and Alcohol Use
Sexual Assault
HIV Testing
Hepatitis C Testing and Treatment
Suicide Prevention
Flu and Immunizations

Please feel free to download, print, or pass on any of our campaign materials. Or use the campaign logos on your own shirts and promotional materials.

Suicide Prevention

Suicide and Crisis Lifeline

The We Are Connected, #WeNeedYouHere campaign is starting to be improved in 2021! This campaign originated in 2015 and strives to encourage youth to identify suicide warning signs and seek help. We encourage communities to print out the “Blank Poster,” add your own words of encouragement and then post it to social media with #WeNeedYouHere.

You Protected Us. Let Us Walk with You. With funding from the Substance Abuse and Mental Health Services Administration’s (SAMHSA) Garrett Lee Smith youth suicide prevention grant, the THRIVE project at the NPAIHB is pleased to announce the availability of AI/AN veteran suicide prevention social marketing materials. Please feel free to download, print, or pass these materials along.

The LGBTQ – Two Spirit, Loved & Accepted. #WeNeedYouHere campaign encourages people to learn about the different gender and identities historically found in their Tribe(s). This campaign shows love, acceptance, and support for anyone identifying as Lesbian, Gay, Bisexual, Transgender, Queer, and/or Two Spirit. Please download, print, and pass on these amazing materials.

The Community is the Healer that Breaks the Silence campaign launched in 2010 and has since been discontinued in 2011. It encourages community members to initiate conversations about suicide, to help start a dialogue and support those at risk. We still encourage you to use these resources if they fit for your community but these resources are no longer being updated.

Caring Messages campaign strives to provide caring messages to provide a thoughtful text to brighten your day and shift your perspective. These are messages designed to improve your mood and remind you how awesome you are.

Mind4Health is a text message service for caring adults that builds their capacity to facilitate conversations with youth to nurture mental health.

Bullying Prevention

The Stand Up, Stand Strong campaign launched in 2012. It empowers youth to stand up against bullying.

**The web banners can be used on your own webpage. You can hyperlink it to the THRIVE webpage or to another bullying prevention webpage such as: www.stopbullying.gov.

Drug and Alcohol Prevention

The I Strengthen My Nation campaign launched in 2012. It empowers Native youth to resist drugs and alcohol and encourages parents to talk openly with their children.

We encourage you to print out the logo, have youth add their own words or pictures describing how they “Strengthen their Nation,” and then post it to social media using #WeRNative.

Sexual Assault Prevention

The My Body, Mind, and Spirit are Sacred campaign was designed to address and prevent sexual assault.

Logo
Rack Card *2023 UPDATE*
Community Poster 1 *2023 UPDATE*
Community Poster 2 *2023 UPDATE*
Male Poster *2023 UPDATE*
Tip Card *2023 UPDATE*
Radio PSA
T-shirt template
USB drive template

Family Violence Prevention

The What is Done to One is Felt by All campaign was designed to prevent family maltreatment, including child abuse, elder abuse, and intimate partner violence.

HIV Testing

The PrEP Training for Community and Public Health Staff is a Learning Path for providers who see American Indian/Alaska Native (AI/AN) clients. Pre Exposure Prophylaxis, or PrEP, is a powerful biomedical tool that can help prevent new cases of HIV, yet many providers know little about it, and do not discuss it with their clients. This is especially true for staff who work within or are associated with the Indian Health Service (IHS) system of care and who see American Indian/Alaska Native (AI/AN) clients. PrEP Training for Community and Public Health Staff is a series of courses that aim to increase knowledge and awareness of the benefits of PrEP.

The Native. Tested. Proud. campaign encourages routine HIV testing for everyone 13-64 years old. Funds for the project were provided by the Substance Abuse and Mental Health Services Administration’s (SAMHSA) Minority AIDS Initiative (MAI) and the Indian Health Service.

Campaign logos:

Plain – Native Logo: ai version
Plain – Native Proud Tested Logos: ai version PDF version
Feather – Native Tested Proud Logos: ai version PDF version
NDN Tested Logos: ai version PDF version

Other Outreach Materials:

The Native. LGBT. Proud. campaign was designed to reduce stigma and promote HIV testing among AI/AN LGBTQ Two Spirit community members. Funds for the project were provided by the Minority AIDS Initiative (MAI) and the Indian Health Service.

STD Testing

These STD Testing educational materials were designed to support school-based chlamydia screening events hosted by the NW Tribes.

Been Laid? Get Tested!

Logo (for placement on shirts and other promotional materials): Logo
Flier (for placement in schools): Flier

Just because you can’t see it, doesn’t mean you don’t have it!

Logo (for placement on shirts and other promotional materials): Logo
Flier (for placement in schools): Flier
Post Card (for community outreach or clinic reminders): PostCard

P2B STD Free

Logo (for placement on shirts and other promotional materials): Logo
Flier (for placement in schools): Flier
Post Card (for community outreach or clinic reminders): PostCard

Hepatitis C

Hepatitis C is everybody’s responsibility. With American Indian and Alaska Natives having the highest mortality rate from hepatitis C of any race or ethnicity, it is time to make a decision to get actively involved, raise awareness and care for ourselves and the ones we love. Whether that means getting tested for Hepatitis C, educating others about new treatment options, or learning about how you can protect yourself from getting the virus, it is important that Hepatitis C is a topic that’s talked about. Hepatitis C is not something that’s going to go away, unless we all get involved and eliminate the disease. It’s not just doctor’s, or people living with Hepatitis C, and it’s not just your, or your family’s-it is everybody’s responsibility to prevent, treat and cure Hepatitis C.

For more information about Hepatitis C, click on the resources below or contact David Stephens, RN, dstephens@npaihb.org

Video PSAs

Print Media Campaign
- Posters
- Pamphlet
- Rack card
- Handout: hepatitis C test, treat, cure (all ages)
- Handout: hepatitis C baby boomers (born from 1945-1965)

Audio PSAs
- Hepatitis C Audio PSA-Female
- Hepatitis C Audio PSA-Male

As a part of the Generation Indigenous (Gen-I) initiative, NPAIHB trains AI/AN youth from across the U.S. in leadership skills, social marketing, and health activism. The workshops are 2 full days to engage and educate participants about youth-driven social marketing campaigns designed to prevent youth suicide and substance abuse and promote cultural identity and resilience. Here is some of the work created for Native youth, by Native youth.

Suicide Prevention

Culture

Substance Abuse Prevention

#PowerToChange

Opioid Prevention

Tribal Opioid Health Education Media Campaign. The Tribal Opioid Health Education Media Campaign is a culturally-specific campaign for American Indian and Alaska Native communities. The campaign aims to increase understanding of opioid use disorder, decrease stigma associated with opioid use disorder, and provide people with opportunities to begin conversations and seek help with addiction. This project was made possible with funding from the SAMHSA Tribal Opioid Response grant. Please feel free to download, print, or share these materials.

For more information about NPAIHB’s opioid projects, click on the resources below or contact Megan Woodbury, Opioid Project Coordinator, mwoodbury@npaihb.org

Tribal Opioid Response Videos

Tribal Opioid Response – Healing Ourselves and Our Communities

This video was created for tribal community members to learn more about preventing, treating, and recovering from opioid use disorder.

Tribal Opioid Response – Healing Our Patients with Opioid Use Disorder

This video was developed for healthcare providers working with American Indian and Alaska Native (AI/AN) people. Watch to gain clinical insight about effective strategies for treating opioid use disorder and supporting AI/AN patients walk the road to recovery.

didgʷálič Wellness Center Video

The didgʷálic (deed-gwah-leech) Wellness Center – owned and operated by the Swinomish Indian Tribal Community – is a multi-specialty community health organization that provides counseling, medication, primary care, and social services to both Native and non-Native patients with substance use and behavioral health disorders. Through applying community knowledge and evidence-based medicine, didgʷálic has helped turned the tide of the epidemic at Swinomish. Watch this video to learn more about the didgʷálič Wellness Center’s unique treatment model. To learn more visit: didgwalic.com.

All videos were produced by the Northwest Portland Area Indian Health Board (NPAIHB) Tribal Opioid Response Project, which is dedicated to providing important resources to prevent opioid misuse, helping those in treatment, and empowering American Indian and Alaska Native community members with knowledge so they can protect themselves and their loved ones.

NEW! Safe Spaces and Get Yourself Tested

The creation of safe, inclusive, and welcoming spaces is critically important to provide holistic wellness for2SLGBTQ (Two Spirit, lesbian, gay, bisexual, transgender, and queer/questioning) community members. A safe space is a place, program, or community that is intentionally working to affirm 2SLGBTQ identities. For many Native youth, having the knowledge that 2SLGBTQ allies exist across their tribal community can help create a welcoming and safe environment. Creating welcoming spaces is a continual process; one that requires accountability and buy-in from everyone who create the space and access it. There are several ways we can create welcoming spaces, especially in the clinical and educational environments.

Loved Here, Safe Here. – Materials for tribal clinics and those who engage with Native youth to support and provide an affirming environment for the 2SLGBTQ community.

Social Media Materials: Feel free to download and share on your digital platforms and social media channels:

Social Marketing Campaign Materials:

Get Yourself Tested (GYT) – The GYT campaign encourages young people to get tested and treated for STDs and HIV to protect their health and the health of their partners.

Get Yourself Tested Poster
Get Yourself Tested Digital Brochure
(1) Get Yourself Tested 30-second Video PSA
(2) Get Yourself Tested 30-second Video PSA
(3) Get Yourself Tested 30-second Video PSA

Social Media Materials: Feel free to download and share on your digital platforms and social media channels:

These youth-friendly materials are designed to promote HIV/STI testing, spark conversations around sexual health topics, and encourage access to We R Native (www.weRnative.org), a multimedia health resource for Native youth, by Native youth.

We Appreciate Your Feedback
Please share how you’ve used the materials in your community. Please take this 5-minute survey: https://www.surveymonkey.com/r/WYSHCampaign

To request materials, contact: WYSH Project Manager, Celena J. Ghost Dog, cghostdog@npaihb.org